If you think Snapchat is just a platform for ridiculous selfies or face-swaps, you might be missing out on a powerful job searching tool. The mobile app has one of the most engaged audiences of any social media platform and businesses are using it more and more. From showcasing your work to making connections, Snapchat is a way to network directly with potential employers.
Formerly viewed as a platform for teenagers, Snapchat is now one of the fastest growing apps with over 200 million active users. If you are looking to take your career in a new direction, here are some ways to use Snapchat to find your next job:
Connect With Employers
If there is a company you are interested working for, follow them and check out their content. Their posts will give you an idea of the organization culture, how they engage with customers and the latest news. Referencing a key milestone or interesting post in your cover letter or during an interview shows you are a brand loyalist who is social media-savvy. You can interact with the companies too, but do it sparingly; if you start reacting to every post, you might come on too strong.
Create a Brag Book
Use Snapchat to highlight your achievements and great work. While you do not want to sound too formal or fill your posts with corporate-speak, you can position yourself as a leader in the industry by sharing your expertise. For instance, if you work in marketing, you can create stories with Snapchat’s features to show the development and launch of a new ad campaign you worked on. It allows companies to see your work, and get an idea of your personality and creativity. It is a lot more interesting and engaging than the usual Word document cover letter.
Turn Your Resume Into a Story
Depending on your industry, posting your resume as a story can be a unique way to stand out from the crowd. Short video clips and pictures that highlight your knowledge of the company, your skillset and your accomplishments can position you a strong candidate. While more conservative businesses may frown upon it, Snapchat can be a complement to your standard resume if you work in social media, marketing or other creative fields. This is a know-your-audience possibility that could have real benefits.
Get Advance Notice on Job Listings
Businesses are increasingly using SnapChat for recruiting. From Goldman Sachs to ad agency RPA, companies in every industry are using Snapchat to connect with potential employees. Some are posting jobs on social media platforms days and sometimes even weeks before they are posted on traditional job boards. Since job postings can attract thousands of applications, if you spot a listing on Snapchat, you can get ahead of the competition and apply before they do, giving the hiring managers time to look at your application.
Career development coaches and business leaders regularly post updates, tips and tutorials on Snapchat. Follow key people in your industry for ideas on productivity, how to wow interviewers and what to include in your resume to get noticed.
While you do not have to be on every social media platform if you are job searching, using one or two platforms well can help you further your career. Apps like Snapchat allow you to connect with employers and industry leaders in new ways and could even lead to your next job.