Co-Op Sales Assistant/Lead Generation Specialist
- Employer
- Orlando Sentinel
- Location
- Orlando, Florida
- Salary
- open
- Posted
- Mar 28, 2014
- Closes
- Apr 28, 2014
- Industry
- Advertising / Public Relations, Professional
- Category
- Administrative, Communications, Customer Service, Sales
- Contract Type
- Permanent
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
Responsibilities:
- Submit co-op claiming documents monthly. This includes filling out submission forms, pulling tear sheets, invoices, pre-approvals, screenshots, click-thru reports.
- Confirms monthly co-op billing to manufacturers is correct. Oversees any billing and reimbursement issues regarding co-op submissions.
- Contact manufacturers to obtain co-op accruals, confirm plan specifications and pull artwork.
- Submit pre-approvals with manufacturers and communicate status and explain changes to sales support and staff.
- Assist sales staff with co-op marketing materials and help plan client calls to ensure maximum support and use of co-op programs.
- Research co-op opportunities and promotions using Recas.
- Work with Co-op and Special Sections Coordinator to drive digital and non-traditional revenue co-op opportunities. (DMS, Mobile, Events and Vendor Tabs).
- Maintain and develop relationships with key manufacturer and distributor sales personnel.
- Update the Recas co-op database with new co-op plans so the database can continue to grow.
- Participate in monthly Tribune-wide co-op conference calls. Attend any sales meetings the Co-op and Special Sections Coordinator is unable to attend to keep co-op and special sections top of mind.
- Attend ongoing sales trainings to stay current on advertising and marketing trends.
- Work with the Adit team to ensure co-op and special section ads are tracked accurately.
- Assist in the implementation of the co-op contest and developing new ideas/content for special sections.
- Assist with monitoring of deadlines, layouts and copy of the special sections.
- Search through newspaper, competitive publications/media and various advertisements to develop leads for Sales Reps and identify possible co-op opportunities.
- Responsible for identifying, researching, capturing and cataloguing sales leads.
- Take ownership of C-PAD from MSG. Run queries in C-PAD to identify leads targeting events and special sections to increase revenue associated with each initiative.
Qualifications:
- A minimum three (3) years of experience in advertising or related field.
- Strong organizational and time management skills; must be detail-oriented.
- Ability to work well under pressure and operate efficiently under deadlines.
- Able to comprehend digital advertising and tracking methods.
- Advanced computer proficiency.
- Familiarity with co-op advertising process and understanding of how co-op dollars are obtained, used and claimed.
- Must be able to handle multiple projects simultaneously.
- Should possess knowledge of Orlando Sentinel’s multimedia advertising portfolio.
- Possess interpersonal and professional skills in dealing with internal and external contacts.
- Ability to maintain confidentiality of proprietary information.
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