Co-Op Sales Assistant/Lead Generation Specialist

Responsibilities:

• Submit co-op claiming documents monthly. This includes filling out submission forms, pulling tear sheets, invoices, pre-approvals, screenshots, click-thru reports.
• Confirms monthly co-op billing to manufacturers is correct.  Oversees any billing and reimbursement issues regarding co-op submissions.
• Contact manufacturers to obtain co-op accruals, confirm plan specifications and pull artwork.
•  Submit pre-approvals with manufacturers and communicate status and explain changes to sales support and staff.
• Assist sales staff with co-op marketing materials and help plan client calls to ensure maximum support and use of co-op programs.
• Research co-op opportunities and promotions using Recas. 
• Work with Co-op and Special Sections Coordinator to drive digital and non-traditional revenue co-op opportunities. (DMS, Mobile, Events and Vendor Tabs).
• Maintain and develop relationships with key manufacturer and distributor sales personnel.
• Update the Recas co-op database with new co-op plans so the database can continue to grow.
• Participate in monthly Tribune-wide co-op conference calls.  Attend any sales meetings the Co-op and Special Sections Coordinator is unable to attend to keep co-op and special sections top of mind.
• Attend ongoing sales trainings to stay current on advertising and marketing trends.
• Work with the Adit team to ensure co-op and special section ads are tracked accurately.
• Assist in the implementation of the co-op contest and developing new ideas/content for special sections.
• Assist with monitoring of deadlines, layouts and copy of the special sections.
• Search through newspaper, competitive publications/media and various advertisements to develop leads for Sales Reps and identify possible co-op opportunities.
• Responsible for identifying, researching, capturing and cataloguing sales leads.
• Take ownership of C-PAD from MSG. Run queries in C-PAD to identify leads targeting events and special sections to increase revenue associated with each initiative.

Qualifications:

• A minimum three (3) years of experience in advertising or related field.
• Strong organizational and time management skills; must be detail-oriented. 
• Ability to work well under pressure and operate efficiently under deadlines.
• Able to comprehend digital advertising and tracking methods.
• Advanced computer proficiency.
• Familiarity with co-op advertising process and understanding of how co-op dollars are obtained, used and claimed.
• Must be able to handle multiple projects simultaneously.   
• Should possess knowledge of Orlando Sentinel’s multimedia advertising portfolio.
• Possess interpersonal and professional skills in dealing with internal and external contacts.
• Ability to maintain confidentiality of proprietary information.

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