Marketing Manager

Job Title:  Marketing Manager

Department: Sales

Reports To: General Manager / Regional Vice President, Sales & Marketing / Director, Food & Beverage

Purpose of the Position: Development, execution and maintenance of promotional and marketing strategies primarily but not limited to Resort outlets. Other marketing initiatives to be assigned.

 ESSENTIAL DUTIES

Primary

• Drive strategies against in-house outlets to grow on-site dollar expenditures along with awareness to both in-house guests and local, regional and national companies and organizations.
• Manage and coordinate all marketing, promotional, and advertising collateral of in-house outlets.
• Generate public relations efforts including creation and distribution of press releases, photography requests and general awareness of all on-site property outlets.
• Chair in-house “Revenue Committee” to drive incremental spend for all guests from outlets and on site amenities.
• Working with Regional E-Commerce Manager, identify, coordinate and maintain all electronic channels promoting on site food and beverage outlets.
• Coordinate and execute calendars for all on-site promotions, events and use of lobby projection units and reader boards.
• Promote and represent food and beverage outlets to within local area (companies, associations, clubs, etc…)
• Drive outlet sales to in-house groups, Convention Center related groups and local account base as assigned.

Other Related Duties

• Oversee development, acquisition and maintenance of all guest / account databases.
• Working with Revenue team, coordinate effective direct marketing campaigns utilizing current guest databases.
• Maximize and coordinate all brand related marketing initiatives in support of property objectives.
• Collaborate with the sales / revenue / food and beverage / recreational teams.
• Track all promotions and marketing efforts for results, effectiveness, and ROI.
• Manage expenses related to department check book.

GENERAL DUTIES

• Know your schedule work and follow it accordingly
• Work in a cooperative and friendly manner with fellow employees
• Maintain professional attire and personal hygiene
• Maintain a clean, neat and orderly work area
• Perform your job according to standard operating procedures
• Read, understand and follow all policies, procedures and practices as stated in the Employee Handbook
• Implement management company and hotel’s safety and emergency policies and procedures (i.e. evacuation, first aid, etc) to include removing all safety hazards, following company’s OSHA program, safe lifting techniques
• Utilize protective equipment, when applicable
• Promptly report substandard ( unsafe ) conditions to Supervisor
• Promptly report accidents, injuries, property damage or loss to Supervisor
• Keeps accurate communication flowing freely among all hotel departments
• Inform management promptly of any work-related problems or guest complaints
• Practice “CARE hospitality“ and provide guest satisfaction
• Promote the hotel through goodwill, courtesy and a positive attitude
• Attend all schedule training classes and meetings
• Continue to learn and grow in your position
• Perform any reasonable request as assigned or directed by management
• Provide for a safe work environment by following all safety and security procedures and rules
• Assist person(s) with a disability
• Comply with all applicable federal, state and local laws ordinances as they apply to the hotel, guest and employees
• Respond properly to irritated or angry guests

SUPERVISORY RESPONSIBILITIES

• None

EDUCATION AND/OR EXPERIENCE

• A minimum of 4 year degree from an accredited university in Marketing, Communications or related major specific to the hospitality industry or a combination thereof. Three to five years of related experience in developing, promoting and executing marketing initiatives for restaurants, attractions or hotels.
• Strong verbal and written communication skills
• Relevant product and hospitality industry knowledge experience and education.
• Proficient in Microsoft Office utilities (e.g. Word, Excel, PowerPoint, Outlook) and social media channels
• Solid organizational skills
• General administrative skills
• Computer literate
• Strong problem solving abilities

QUALIFICATION/SKILLS

• Must be flexible enough to work any shifts including evenings, weekends and holidays

LANGUAGE SKILLS

• Must be able to read/write English to complete duties required and handle telephone calls with guests/clients
• Bi-lingual preferred but not required

MATHEMATICAL SKILLS

• Use arithmetic to accurately check orders, inventory, and budget.

REASONING ABILITY

• Able to anticipate and resolve complex logistical circumstances to exceed guests’ expectations (internal and external) while operating within budgetary constraints

PHYSICAL DEMANDS

• Sit, stand, or walk for varying lengths of time, sometimes for long periods
• Life heavy items (approximately 20 pounds)

WORK ENVIRONMENT

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

We are a drug-free work place. Pre-employment drug screen required.

Benefits available after 90-day introductory period.

FREE Lunch, FREE Parking! 

EOE/AA