Exact Target Email Manager
- Employer
- Kobie Marketing
- Location
- Tampa, Florida
- Salary
- NA
- Posted
- Jul 30, 2014
- Closes
- Sep 12, 2014
- Industry
- Technology
- Hours
- Full Time
The ExactTarget Email Manager will be accountable to the Director of Solutions Architecture. This person understands email marketing, fundamental Visual basic (or Exact Target AMPScript), and is adept at following direction and implementing email campaigns based on individual client requirements. Candidate will work at the direction of ExactTarget Product Manager and will work with many agency stakeholders including: Project Managers, Interactive Developers, Software Engineers, Client Services, Art Directors, Business Analysts, Senior Architects, Analytics, Quality Assurance, Data Analysts, Finance, and Strategists.
The ExactTarget Email Manager will be a quick learner absorbing all functionalities and features of the email platform. They will participate in the business and technical relationship with the client and are tasked with executing upon the Product Manager’s provided solutions for clients’ email needs such as triggered, scheduled, and ad hoc campaigns. The ExactTarget Email Manager should be able to adeptly research the client’s needs, provide best practices, and operationalize administrative email functions. Their attention to detail and depth of platform knowledge will ensure each email program is drafted with the client’s financial, business, and loyalty goals always in focus.
Working closely with internal departments as well as the ExactTarget team, they will assist with the scoping of email campaigns, new client implementations, technical support models, daily email operations, AMPScript development, and the creation of vendor roadmaps. They will be the point of contact for Tier 2 support escalation and coordinate for external support from the vendor, when appropriate. Once a solution for email success is created, they must be able to confidently convey the solution to the internal team for production as well as the client in a clear fashion with visual references & diagrams where appropriate.
KEY RESPONSIBILITIES:
- Develop and strategize new client requirements for Exact Target email services
- Document and clearly articulate the product functionality for email implementations
- Ensure/verify requirements when reviewing Operational tickets assigned to you
- Conduct / Participate in all project lessons learned and help create a recommendations report in order to identify successful and unsuccessful project elements in relation to ExactTarget
- Assist Product Manager and/or Operations Teams with day to day tasks needed for project work
- Assist Product Manager and/or Operations Teams when it is needed with implementations
- Assist and support QA when necessary
- Work with QA to communicate and create standard test plans for scheduled email sends
- Creation of email Seed Lists, Business Units, and Data Filters, as applicable
- AMPScript writing & creation of all necessary data extensions
- Develop and maintain a thorough understanding of data stores & warehouses for integration into the Exact Target platform
- Hold accountability for email sends and creation of job scheduling
- Provide client support and solutions with best practices, reputation, and spam in mind
- Ensure all ExactTarget project and client documentation is complete, current, and stored appropriately
- Assist and support Tier 2 on escalations
- Aid with internal and external training efforts as new product features are rolled out
- Develop and maintain an understanding of the loyalty & CRM Industry
- Stay abreast of email best practices and industry updates
- Collaborate with the Director of Solutions Architecture, ExactTarget Product Manager, Creative team, developers, Operations, and participating project stakeholders to ensure that all emails are sent in a timely and quality fashion
- Learn from and attend Exact Target trainings, when applicable
KNOWLEDGE AND SKILLS:
- Have thorough understanding of email best practices, reputation, spam, and IP management. Experience with the ExactTarget email platform preferred
- Experience with writing Visual basic or ExactTarget AMPScript and management for large volume email campaigns, preferred
- Quickly understand new requirements, seek assistance when necessary, and enjoy an agile and fluid working environment with ever-changing challenges
- Previous ExactTarget email set-up and management experience required
EXPERIENCE AND EDUCATION:
- 2+ years of email management (ExactTarget)
- 1+ years with HTML, Visual basic and/or the ExactTarget AMPScript language
- Experience with e-mail best practices, program creation, administrative roles, and reporting in an enterprise email platform
- Past client implementation and direct consultation / interaction, preferred
- BA or BS Degree in Communications, Marketing, or Information Systems or 3+ years work experience e-mail management