Marketing Manager
- Employer
- Compass Research
- Location
- Orlando, Florida
- Salary
- Salary negotiable
- Posted
- Jan 27, 2015
- Closes
- Jan 30, 2015
- Industry
- Healthcare
- Category
- Marketing
- Contract Type
- Permanent
- Hours
- Full Time
- Career Level
- Manager
Compass Research is currently in need of an experienced Marketing Manager with knowledge in driving business growth through marketing programs.
The Marketing Manager is responsible for all marketing programs company wide, supporting both Patient Recruitment and Business Development. Develops, coordinates, and oversees all marketing, events, advertising, community relations, referral programs, and ROI tracking relative to providing new leads to Patient Recruitment. Also develops, coordinates, and oversees all marketing, branding, sales literature, promotional materials, and sponsorships relative to supporting the Business Development team in securing new research studies. In close working partnership with the Patient Recruitment Director and the Business Development Director, the Marketing Manager works toward meeting patient enrollment and study acquisition goals.
Primary Responsibilities:
1. Successfully develop and execute large scale marketing plans to drive growth and development of the company.
2. Manage Patient Recruitment marketing programs (patient-facing, direct-response marketing).
3. Manage Business Development marketing programs (sponsor-facing, brand marketing).
SPECIFIC RESPONSIBILITIES:
Patient Recruitment Marketing
1. Study Selection
• Participate in site selection process to assist in determining the feasibility of the site performing studies.
• Analyze study protocols, past advertising performance metrics, and area population statistics to inform good site selection decisions based on the ability of the site to enroll an adequate number of subjects.
2. Patient Recruitment Marketing, Planning and Execution
• Create, maintain and execute a marketing plan for each individual study, in conjunction with the Recruitment Department, and driven by site and study recruitment goals set by the Site Director and Chief Financial Officer.
• Ensure that each marketing plan is based on past performance metrics, and/or general population and media analysis.
• Include a detailed analysis of any budget needs to provide necessary financial information to the budgets and contracts team.
• Coordinate community outreach efforts to speak directly to potential subjects and/or referral sources.
• Perform marketing duties as appropriate, including but not limited to: copywriting, design, website design and management, digital advertising, traditional media advertising, public relations, and/or event planning/execution.
3. Database and Metrics Management
• Coordinate the intake of recruitment calls and/or electronic inquiries.
• Maintain and oversee others in managing the upload of information into the site database, as well as tracking advertising outcomes within the site database.
• Monitor the effectiveness of advertising efforts and make adjustments as needed to maximize the return on investment for dollars spent and to ensure that marketing goals for all clinical trials are consistently met.
• Regularly communicate or oversee the communication of advertising metrics to sponsors, CROs and third party recruitment agencies via telephone or in-person update meetings.
• Ensure that all central campaign lead outcomes are accurately reported back to the sponsor, CRO and/or third party recruitment agency.
4. Budget Management
• Regularly communicate with sponsors, CROs and third party recruitment agencies regarding the use and effectiveness of advertising budgets.
• Request initial and additional funds as needed to perform to study recruitment contracts and goals.
• Provide thorough, professionally written summaries of the performance of advertising efforts when requesting initial and/or additional advertising funds.
• Ensure that all budget specific communications are shared with the Finance Department.
5. Regulatory Oversight
• Ensure that all trial-specific marketing communications are filed within the Regulatory Department files, as appropriate.
• Ensure that all subject-facing materials are approved by the sponsor, CRO, third party recruitment agency and IRB, as appropriate, and that all such approvals are filed within the Regulatory Department files.
Business Development Marketing
1. Brand Marketing
• Create and maintain brand marketing standards to communicate a consistent, positive message to outside agencies and the general public about the company.
• Develop advertisements and materials to support the company brand marketing message, consistent with the brand marketing strategy.
2. Business Development Marketing, Planning and Execution
• Create, maintain and execute marketing plans and materials for study and business acquisition, driven by site development goals set and communicated by the Business Development Director, Chief Financial Officer, and COO.
• Ensure that marketing plans are based on past study or business performance metrics, and/or research business development analysis.
• Coordinate trade show events and conferences to speak directly to potential sponsors or other business development resources.
3. Budget Management
• Oversee the Marketing Department budget to ensure that the company business development goals are met while operating within planned expenditures.
Team Management
1. Learn and support the mission, vision, and core values of Compass Research.
2. Provide orientation, training, supervision, and support to all staff in the Marketing Department, and ensure that staff have the necessary tools to assist them in performing their jobs effectively.
3. Identify educational and development needs of individual staff and work to ensure that appropriate opportunities for growth are presented.
4. Assign projects to each marketing team member and monitor the progress toward each goal on a continual basis.
5. Regularly evaluate staff performance and overall department performance.
6. Schedule and conduct regular meetings with the Marketing team, Site Directors, Patient Recruitment Director, Patient Recruitment Managers, Business Development Director, and COO to communicate and plan how to drive the marketing plans forward.
7. Perform other duties, as assigned.