PPC Specialist

Up to $90k annually plus benefits
Aug 24, 2016
Oct 23, 2016
Contract Type
Full Time


  • Create, manage, optimize and report on campaigns for Adwords, Bing Ads and Yahoo Gemini (if applicable). Including but not limited to the following duties:
  • Maintain and monitor keyword bids, click through rates, impression share, quality score and other important account metrics.
  • Conduct keyword research and analysis.
  • Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, ad group/campaign structure, re-marketing, and display.
  • Develop and implement PPC campaigns, on all channels .
  • Optimize performance of ad copy, keywords, and match types to test/improve CTR, impressions, clicks, and CPA.
  • Monitor/Report on account performance against goals, conversion volume, spend, cost per sale and revenue.

Website Landing Page and Optimization

The Paid Search Specialist:

  • Will seek to optimize landing page performance and conversion rate.
  • Will leverage their advanced knowledge of web analytics, usability/user experience, information architecture and A/B testing to develop strategic and actionable recommendations that optimize the performance of web properties.
  • Will work collaboratively Sales/Marketing, IT, and Design to improve website usability.


  • Specialist will set-up tracking where necessary and be responsible for accurate tracking through analytics and PPC interfaces.
  • The specialist will utilize Google analytics to analyze and report the performance of web properties associated with paid search campaigns.
  • Knowledge of features such as advanced segments, goal tracking, bounce rates, exit pages, will be used to provide feedback and recommendations to improve performance.


  • 4-year degree in marketing or related field.
  • Minimum 4 years of paid search experience with AdWords and Bing Ads
  • Experience managing at least 100k per month in PPC spend.
  • Experience with Google analytics, A/B and Multivariate testing applications.
  • Knowledge of web usability, user experience, and conversion optimization preferred.
  • Basic HTML experience
  • Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
  • Professional oral and written communication skills

Required experience:

  •  4-6 Years PPC Management
  •  Google, Bing Ads and Analytics Certified