MARKETING COORDINATOR

MARKETING COORDINATOR(

Job Number: 166400)

Description

The Marketing Coordinator coordinates the marketing and branding strategies in collaboration with the Marketing Manager and the System Marketing team members. Works consistently to achieve the prospect, new patient and market share goals as well as maximizing the return on investment of the department's marketing and planning budgets. Activities include coordinating print, TV, radio and online advertising in addition to direct mail and email campaigns, service line campaigns, special events, affinity group programs, marketing partnerships, promotional videos, patient literature and other marketing aids. Must demonstrate the ability to work with cross functional teams within the Region and across the System to deliver marketing programs and promotions that generate ROI, as well as, awareness and interest with targeted market segments.

Qualifications

Certifications and Licensures None Required
Education Required Bachelor's Or Bachelor's Business Or Bachelor's Public Relations Or Bachelor's Communications Or Bachelor's Advertising Or Bachelor's Marketing Preferred Master's Marketing Preferred Master's Business Administration
Experience Required 3 years Marketing Related Or 3 years Communications
Specific Skills Required Critical thinking skills Required Customer service skills Required Interpersonal skills Required Computer skills appropriate to position Required Organizational skills Required Written and verbal communication skills Required Written and verbal communication skills Required Work with a team Required Delegation skills Required Work independently Required Organizational skills Required Leadership skills Required Multi-tasking skills

Organization: 0020-BAYCARE HEALTH SYSTEM

Primary Location: FL-Winter Haven-Winter Haven Hospital, IncSchedule: Monday, Tuesday, Wednesday, Thursday, Friday

Shift: DaysShift Hours: 8:00 AM - 5:00 PM

Weekend Work: Occasional

On Call: No