Public Relations Representative

Orlando, Florida
Not Specified
Oct 02, 2016
Dec 01, 2016
At Universal Orlando Resort, our Team Members agree that delivering unforgettable experiences is more than just an expectation... it's The Universal Way. It's who we are. It's what we do. And, it's the reason we strive to be recognized as the number one entertainment destination in the world. Our company culture is every bit as thrilling as the state-of-the-art attractions that line our resort. It takes a special kind of person to combine a solid work ethic, a sense of fun, great guest service and just the right amount of Universal attitude. As part of the NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they work behind the scenes to create them!

Public Relations Trade Representative Summary: Your outstanding ability to develop and implement the PR strategy for Universal Orlando's key trade communication initiatives, with a focus on securing media coverage for Universal's Travel Trade, Meetings & Events, Hotel, AAA and Youth segments. As our Trade Representative, you will highlight the scope and growth of Universal Orlando as a vacation destination and ensure important trade media regularly features us.

  • Develop and implement tactical PR plans
  • Work in partnership with department management, other key internal partners and external stakeholders
  • Focus on securing media coverage for Travel Trade, Meetings & Events, Hotel, AAA and Youth segments
  • Plan and produce photo & video shoots, blog content, YouTube content and other written content
  • Assist with planning, logistics and implementation of Trade PR efforts
  • Track spending against individual tactics
  • Ensure projects delivered on time and at or under budget

Public Relations Representative Summary: As our Public Relations Representative, you will be responsible for planning and leading the implementation of PR plans and initiatives for Universal Orlando's annual events, new attractions and other special projects to help garner coverage about the destination in key media outlets and segments. This opportunity will allow you to develop media materials, including; press releases, b-roll packages, and pitch points, and building relationships with key media.

  • Develop and implement strategic and creative plans and tactics that promote Universal Orlando's annual events, upcoming attractions and special projects
  • Build strong relationships with top-tier media and key strategic audiences and work with them on coverage opportunities to promote Universal Orlando
  • Develop press releases, talking points, blog posts and other written content
  • Assist with planning, logistics and implementation of yearly publicity plans and tactics.
  • Serves as liaison with internal partners ensuring all stakeholders are up-to-speed on appropriate publicity efforts.

EDUCATION: Bachelor's Degree in Public Relations or Communications required

  • 3-5 years related experience in a fast-paced environment
  • Knowledge of communications field and broadcast production preferred
  • Highly developed verbal and written communication skills with excellent guest/client relations
  • Strong organizational skills
  • Proven creative strategy/content skills
  • Basic knowledge of video and photo production and logistics
  • Ability to balance multiple tasks and deadlines, both internal and external.
  • Experience with pitching and securing media coverage.

Your talent, skills and experience will be rewarded with a competitive compensation package.

We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

To go directly to this position cut and paste the Job Posting number: 25045BR


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