Internship - Spring 2017 - Marketing Analytics and Targeting

Orlando, Florida
Not Specified
Oct 14, 2016
Dec 13, 2016
Universal Orlando® Resort is a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at Universal Orlando. An individual who knows how to be part of a team. Someone with a sense of fun who's serious about their work. A person who knows it doesn't take magic to put a smile on a guest's face... it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Whether you're serving food, working in an office, maintaining equipment, performing in costume or operating a ride, you won't just be 'doing a job.' You'll be creating memories for our guests that will last a lifetime. Are YOU that kind of person?

Expand your universe with Universal's Campus 2 Career Internship Program! This program can provide not only extensive learning opportunities, but real world experience as well. An Internship with Universal Orlando offers abundant networking and exposure opportunities to one of the world's top entertainment destinations.

SUMMARY: Assist Digital Marketing Analyst team in various reporting and analysis functions. This position will support the Digital Analytics team working with campaign reporting and analysis as well as various data related tasks supporting segmentations and data hygiene.


  • Report creation and execution
  • Data hygiene and load
  • Data hygiene analysis
  • Campaign response analysis
  • Report and results audit and validation
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established Universal Orlando policy, procedures, training and Team Member involvement activities
  • Perform other duties as assigned


  • In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution
  • Current class standing of Sophomore or above
  • Cumulative GPA of 3.0 or above (official transcripts available upon request)
  • Consistent attendance is a job requirement
  • Approximate dates of this internship are from January 2017 – May 2017
  • Availability requirement typically includes 24-40 hours per week; Monday through Friday (may include weekends)
  • Preferred majors include: Marketing, Data Analysis, or Data Mining
  • Preferred coursework completed: Data Analysis, Marketing


  • Desire to learn about digital analytics and reporting
  • SQL Query familiarity (any platform OK)
  • Reporting Tool experience – COGNOS, Microstrategy, Crystal Reports, Business Objects or similar
  • Understanding of digital marketing technologies and methodologies
  • Must be efficient in Microsoft Office Programs including, but not limited to: Word, Excel, and PowerPoint
  • Strong interpersonal skills, problem-solving abilities and organization
  • Exceptional attention to detail
  • Superior written & verbal communication skills
  • Work in a fast-paced environment and adhere to deadlines
  • Ability to work autonomously and/or in teams
  • Prior internship experience is preferred


In order to be considered, a resume is required with your application and must include major, anticipated graduation date and cumulative GPA.

Recent graduates will not be eligible for this program.

Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Due to the volume of responses, only applicants of interest will be contacted.

If you are interested in this position and you have what it takes to be a part of Universal Orlando, click on 'Apply Now'. If not, please check out our Job Search to explore other opportunities within our universe. We regret that due to the volume of responses only applicants of interest will be contacted.

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To apply for this position please CLICK HERE