Holler-Classic Family of Dealerships

About Holler-Classic Family of Dealerships

Holler History: A Look Back At A Legend  "You can do what you want to do, accomplish what you want to accomplish, attain any reasonable objective you may have in mind - not all of a sudden, perhaps not in one swift and sweeping act of achievement, but you can do it gradually, day by day and play by play, if you want to do it, if you work to do it, over a sufficiently long period of time." - William E. 'Bill' Holler Our Group's Motto "Never forget your customer - Never let your customer forget you!" comes straight from the mind and heart of the William E. 'Bill' Holler, the first Mr. Holler to go into the automotive industry. Long before motivational speakers became fashionable, Bill Holler was an institution! Automotive News described him as a spellbinder, a table-pounder, an evangelist. But he didn't sell cars on personality alone. By understanding customer wants and needs, Bill was able to develop innovative programs to inspire dealers to establish new sales records. Roger III, Chris and Jill Holler Rogers, Vice-Presidents of our automotive group are the great-grandchildren of the fabled Bill Holler. He founded the General Motors Dealers' Son School established to prepare dealers' offspring to inherit the family franchise and his son, grandson and great-grandchildren were all graduates. From 1929 when General Motors Chairman, C.S. Mott, hired Bill to be Vice President of GM and General Sales Manager of Chevrolet until his retirement in 1945, Bill Holler earned a distinguished reputation as a tireless listener to the dealer, implementing trend-setting innovations and establishing programs to teach the fundamentals of auto sales and quality service still in use today. A believer that a good sales person is critical to our economy, Bill elevated the standards of our profession. In sales literature and speeches he often pointed out that the commander who leads the troops in battle...the volunteer who raises funds for charity...the homeowner who gets the neighborhood involved in a community project...is doing a sales job.


  • Generous pay plans -hourly rate PLUS commission!
  • Paid Holidays
  • Paid Vacation
  • Personal Days
  • Medical Insurance
  • Dental Insurance
  • Retirement Savings 401(k) Plan
  • Disability & Accident Insurance
  • Cancer Insurance
  • Social Security Insurance
  • Unemployment Insurance
  • Worker's Compensation Insurance
  • Associate Discounts on purchases & repairs 

  • Please note that there is an eligibility waiting period for some of the benefits listed. Benefits may vary according to job title and are subject to change at any time without notice. Take the first step towards your new career...

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