Digital Media & Communications Specialist

Job Overview
The Digital Media & Communications Specialist leads the digital media & communications initiatives by developing and executing various digital media and communications campaigns and strategies to advance the organizations brand. This position develops clear, concise communication for internal and external audiences through a variety of digital platforms including website, video production, e-newsletters, and social media, etc. The DM&C Specialist also assists with developing, implementing and maintaining internet/intranet content to ensure timely information and both quality and integrity of web pages. 

A major job function of the DM&C Specialist is the management and oversight of the Clerk’s public record request and public information process. In this role, the DM&C Specialist evaluates all external requests to determine the Clerk’s ability to provide the requested information, identifies the appropriate Clerk resource to supply the requested information and manages the interactions with the Requestor by responding in a timely manner and by setting clear expectations.

This position reports directly to the Director of Communications & Public Affairs.
 

Essential Duties

• Employees performing in this job function may perform some or all of these duties. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. 
• Assists with the creation and execution of the digital media and communications strategy for the organization (internal/external website, social media, photo, video, print etc.).
• Assists Director with creation and execution of the branding and marketing strategy for the organization.
• Develops and updates marketing materials to promote Clerk services including facts sheets, brochures, programs, signage etc.
• Serves as the webmaster; creates and manages brand consistent digital content that supports the companies’ objectives (e.g. websites, e-newsletters, social media etc.).
• Creates, updates and maintains content on all print and digital platforms. 
• Assists with creation of communication messages for internal customers (speeches, talking points etc.).
• Photographs and videotapes events; produces promotional and informational videos that promote Clerk services internally and externally; edits and updates video links to the Clerk’s internet/intranet sites and social media.
• Tracks website analytics and tracks newsletter and video statistics by users; implements site-specific coordination; maintains appropriate files.
• Assists with planning and supporting the Clerk’s community outreach efforts through the creation of branded collateral, promotional materials and event participation.
• Manages and responds to public records and public data requests.
• Manages the external data report process. Assists the director with responding to requests for information from the media and helps to designate the appropriate spokesperson or information source. 
• Contributes to various projects as assigned.
• Consults Sr. Leadership on media and communication strategies.
• Assists with developing and executing crisis communications. 
• Designs and manages end-to-end digital media campaigns and projects for the Clerk of Courts.
• Monitors and evaluates statistics for each campaign to provide updates on the effectiveness of web strategies and other digital campaigns.
• Manages the communications teams SDE (customer inquiry management system) queue
• Establishes and maintains cooperative relationships with representatives of community, employee and/or other external business partners.
• Communicate with coworkers, management, staff, the general public, and others in a courteous and professional manner.
• Conform with and abide by all regulations, policies, work procedures and instructions.
• Respond promptly when returning telephone calls and replying to correspondence and faxes.
• Act, dress, and behave in a professional manner to reflect a positive image.

Minimum Qualifications (Required)

• A Bachelor’s degree in Communications, Marketing, Public Relations or a related field is required; 
• At least five years of experience in a media or marketing role with digital marketing experience to include familiarity with graphic design and graphic design software.

Knowledge

• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Knowledge and understanding of the public relations at the pre-crisis, crisis, and post-crisis phases; communicates the implications of each of these phases and understands the messaging needs of each; identifies potential or emerging issues that may impact the organization and designs a strategic public relations response.
• Knowledge of public relations principles and practices.
• Knowledge of the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
• Knowledge of principles and processes for providing customer services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Knowledge of social media channels and supporting tools; Facebook. YouTube, blogs, Twitter, LinkedIn, HootSuite, etc.; understanding of how social media can be used for social communications (internally/externally), harness value from collaborative relationships and as a tool for managing and monitoring brand reputation (internally/externally).
• Knowledge of Florida Sunshine Laws - F.S.119.
• Knowledge of Florida rules of judicial administration – 2.420.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Skills

• Skilled in creating interactive web documents and slide-show type content.
• Skilled Adobe Systems Photoshop or other graphics or photo imaging software.
• Skilled in Adobe Systems Adobe InDesign or other desktop publishing software.
• Skilled in HTML, “X” HTML, or Cascading Style Sheet (CSS) to aid in the updating of website/intranet content.
• Skilled in Adobe Systems such as Premier, Final Cut Pro or Avid Media etc.
• Skilled in video production and photography
• Skilled in basic SharePoint and Sitecore content management techniques to manage department sites for knowledge and information sharing.
• Skilled at an intermediate level in using Microsoft Office Suite (preferred).
• Skilled in understanding the relationship among public relations professionals, journalists, and media organizations (including newspaper, radio, television and the internet) as well as the needs of each. Builds effective relations with mass and specialized media based on mutual respect and trust.
• Skilled in AP style for formatting and structuring writing content. 
• Skilled in writing for the purpose of advertising or other forms of marketing; writing content in a variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives; excellent writing, grammar, editing and proofing skills.
• Skilled in technical writing to share information and / or convey information to another person or party in the clearest and effective manner such as documented work flows and business processes.
• Skilled in typing 25 – 40 words per minute.
• Skilled in operating computers, office machines such as calculator, printer, phones, fax, scanner, copier, cash handling machine etc.

**Please see website for Physical Requirements and Full Job Description.

 
This position description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position.  Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

This position description has excluded the marginal functions of the position that are incidental to the performance of essential job duties.  All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others.  The requirements listed in this document are the minimum levels of knowledge, skills, and abilities.