Digital Marketing Specialist

Pay Level: MM3/19 Negotiable

SUMMARY

The Digital Marketing team is looking for a forward-thinking Digital Marketing Specialist who will focus on developing multi-channel marketing strategies and delivering marketing messages to Cru’s online audiences. Today, more than ever before, there are more marketing possibilities available to Cru and you can help us capitalize on them. As the Digital Marketing Specialist, you will contribute by growing audiences across all digital channels.

We’re looking for someone with leadership potential who is tuned in to current and emerging industry trends and passionate about new technology, research, and innovation. If dedicating your life to something that will make a difference on a global scale sound exciting, this opportunity might be for you.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Actively and intentionally grow in his/her Christian faith
• Maintain a positive witness for Christ
• Express a dependence on the Holy Spirit
• Share what God is teaching him or her
• Consistently attend and participate in team/ministry devotional times
• Review business results against marketing plan and advise on areas of improvement.
• Analyzes digital media usage to identify opportunities to optimize digital media investments and marketing effectiveness. May study user responses to provide input in customer segmentation initiatives.
• Helps give strategy input on audience-driven agile marketing teams.
• Plans, develops and implements internet marketing strategies to promote products/brands and opportunities online (e.g., email, search engine, social media, display and mobile advertising, etc.).
• Involved in developing and executing an integrated customer strategy across all digital channels and ensuring consistency in digital audience contact points.
• Uses customer data analytics (e.g., personalization and product recommendation systems), and develops a segmentation model to enable effective marketing across all digital channels. May be involved in defining and exploring digital platforms (websites, mobile/social applications, etc.) the organization should utilize to grow audience relationships.

ABILITY TO:   Communicate effectively both orally and in writing.

• Establish and maintain cooperative and effective working relations with others.
• Learn, apply and explain policies, procedures, rules, and regulations.
• Analyze situations accurately and determine an effective course of action.
• Plan and organize work.
• Work confidentially with discretion.
• Work independently with little direction or supervision
• Use personal computer with intermediate software and other normal office equipment.
• Maintain accurate records and files.
• Perform tasks with extremely close attention to detail
• Travel within the United States and internationally

KNOWLEDGE, SKILLS & ABILITIES: 

• New technology and marketing tools
• Digital marketing best practices
• SEO/SEM
• Paid digital media
• Email marketing
• Targeting and personalization
• Personas and audience journeys
• Agile methodology
• Adobe Marketing Suite

EDUCATION and/or EXPERIENCE:

• Must have experience in running multi channel digital marketing campaigns
• At least 4 or more years of Marketing experience preferred
• Preferred degree in Marketing, Advertising or Communications
• Preferred experience with Adobe Marketing Suite
• Typically requires a Bachelor's Degree