Social Media Manager
- Employer
- Market Traders Institute, Inc
- Location
- Orlando, Florida
- Salary
- Exempt - Salary $60k annually
- Posted
- Jun 05, 2018
- Closes
- Aug 04, 2018
- Industry
- Advertising / Public Relations
- Category
- Administrative
Applicants must be able to provide a personal and professional portfolio of past campaigns across multiple platforms.
Education:
Bachelor's Degree in related field (advertising, marketing, communications, etc.), or equivalent combination of education plus work experience
Responsibilities:
- This role will oversee moderation of all brands and provide strategy and ongoing support for listening, proactive engagement and guest recovery across all channels.
- Able to work cross-functionally with paid media, email marketing, event planning and pub
- Provide ongoing social media training & education for team members from all departments in the form of educational newsletters, how-to manuals, and hands-on training sessions.
- Analyze KPIs and report on social media engagement metrics to provide a clear sense of value for social initiatives and drive towards defining ROI.lic relations, brand and legal to ensure social media inclusion and alignment.
- Manages and executes ongoing social media marketing activities across various social media channels such as Facebook, Twitter, Instagram, Pinterest Google +, and You Tube.
- Maintain a comprehensive knowledge of trends and emerging technologies in the social media industry.
- Manages content strategy, paid and organic campaigns, and reporting in alignment with Brand, Communications and Digital, Sales and Marketing Operations,
- Identifies and manages results of social media marketing campaign Optimization opportunities on the Web, increase consumer / owner engagement and education, to help drive / achieve revenue and lead generation for the Company
- Manages review of social media marketing campaigns through ongoing measurement and review of campaign-related data and reports to increase effectiveness across a variety of social media channels.
- Oversees moderation and ensures customer service alignment and SLA of guest response/recovery across social channels.
- Understands, manages and quantifies social media marketing expenses implemented and determines how to alter campaigns according to results achieved.
- Manage agency partners to ensure social strategy and KPIs are met and align with business/brand goals.
Experience:
- 5+ years of social media/digital marketing experience required
- Developing/managing social media marketing initiatives and campaigns in a corporate setting.
- Must have hands-on experience executing paid social media campaigns.
- Ability to think strategically and identify and resolve problems in a client-centric environment.
- Strong written, organizational and interpersonal communication skills are required.
- Must be detail-oriented, able to prioritize tasks and manage deadlines in a fast-paced environment.
- Self-motivated, independent worker who can lead social media projects beginning to end across departments while ensuring best practices are followed.
- Basic understanding of web technologies (i. e., HTML, CSS, JavaScript, XML).
- Understanding of web analytics, with hands-on experience with an analytics package preferred (i. e. Adobe Omniture or Google Analytics).
- Experience implementing and managing marketing campaigns across various social media sites such as Instagram, G+, Pinterest, Twitter, Facebook, WordPress, video channels/You Tube and other social applications.
- Requires strong understanding of digital and Web tools and technologies such as email, mobile and social marketing applications.
- Deep understanding of Social Media platforms, capabilities and social media management tools.
- A basic understanding of HTML and common web application platforms
- Ability to establish measurements and success metrics where none currently exist
- Ability to configure COTS and SaaS to meet requirements
- Experience and strong knowledge in search engine optimization
- Intermediate Illustrator and Photoshop skills
- Microsoft Office
- Microsoft SharePoint
- Knowledge of Google products and services (including, but not limited to: Google Analytics, research, SEO)
Benefits:
- 100% company paid medical, dental, and vision for the employee
- 401k match up to 4% employee contribution
- 3 weeks paid time off
- 3 paid volunteer days
- 7 Paid holidays
Additional Perks:
- Respectful environment
- Work-life balance
- Overall team collaboration and support
- Snacks and drinks provided throughout the day
- Breakfast provided on Fridays
- Company functions
Physical Activity for this position:
- Sitting and/or standing -Must be able to remain in a stationary position 50%
- Walking -The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
- Talk/hear Speaking-Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information
- Use hands/fingers to handle or feel – Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Qualified candidates will be asked to take a drug and background screen.