Full Sail University Orlando Jobs

 

Marketing Data Specialist

Winter Park, Florida

Job - Marketing Data Specialist

Department - Social Media

Location - Winter Park, FL


Summary:

Full Sail University is looking for a Marketing Data Specialist to provide reporting and analysis on Social Media and various Digital Communications initiatives. The individual in this role will be accountable for reporting and analysis of Social Media, including brand awareness, conversion and ROI. We are looking for a highly motivated individual who has strong analytical and reporting skills and an interest in Social Media. This person will directly impact Marketing and Social Media initiatives by mining analytics information and recommending new content and publishing strategies.

Responsibilities:

  • Manage overall analytics for Social Media including daily, weekly, monthly and ad-hoc reporting on campaign performance, social interaction and digital communications
  • Mine analytics data and develop strategies for content creation, increase engagement and ROI, and to build Full Sail brand awareness
  • Proactively research new tools and refine current processes to increase efficiency of analysis
  • Monitor and evaluate Social Media results on a daily basis in coordination with institution goals and benchmarks
  • Prepare and deliver weekly, monthly, quarterly and yearly reports that contain metrics and analysis of social media channels (including Facebook, Twitter, Instagram, YouTube and other channels)
  • Maintain clean data and reporting on all Social Media initiatives
  • Assist in day-to-day functions of the Social Media department
  • Accountable for the creation of presentations in a timely manner
  • Contribute to the overall Social Media strategy

Skills:

  • Excellent communication, research, and presentation skills -verbal and written
  • Outstanding ability to think creatively and proactively identify and resolve problems
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • High attention to detail and proven ability to manage multiple projects in a deadline-driven atmosphere
  • Must have a passion for social media and a drive to stay up-to-date on the constant evolution of social media metrics, ROI, and web analytics such as CMS, Facebook Insights, YouTube Insights, Google Analytics, and sentiment analysis
  • Ability to look at a process as it exists, find new efficiencies, and put those changes into practice

Other Responsibilities:

  • Adheres to the policies and procedures of Full Sail University
  • Maintains strict confidentiality of company and personnel information
  • Demonstrates a strong commitment to the mission and values of the organization
  • Adheres to company attendance standards
  • Performs other duties as assigned

Education and/or Experience:

  • BS/BA degree required
  • 1 year of practical experience in data analysis, data collection, interpretation, and reporting
  • Experience with managing Social Media accounts is a plus
  • SQL experience is a plus

Computer/Equipment Skills:

  • Working knowledge of Mac and PC software/OS proficiency
  • In depth understanding of Excel including practical work experience is required. One year of employment experience or the ability to prove Excel experience through coursework descriptions is a must.
  • Understanding of Tableau is ideal, Social Studio and Salesforce is preferred, but not necessary

Environmental Factors/Physical Demands:

Work is performed in an office environment. While performing the duties of this job, the employee is regularly required to have the ability to maintain active customer and employee communication; access, input and retrieve information from the computer system; enter alphanumeric data into a computerized system often while listening on the telephone. May be subject to bending, reaching, kneeling, stooping and lifting up to thirty (30) pounds.