Marketing Manager
- Employer
- Enterprise Florida
- Location
- Orlando, Florida
- Salary
- $48,000 - $57,000
- Posted
- Aug 09, 2018
- Closes
- Aug 29, 2018
- Industry
- Non-Profit
- Category
- Communications, Marketing
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
Job Title: Marketing Manager
Reports To: Marketing Director
FLSA Status: Exempt
Pay Band: 48,000 - $57,000
Basic Purpose:
The marketing manager is responsible for developing and implementing a variety of marketing programs in print, online, electronic media, social media and direct marketing to achieve Enterprise Florida, Inc’s. (EFI) goals for promoting Florida as a top business destination as well as building awareness of EFI as the primary economic development organization for the state.
Essential Accountabilities or Tasks:
This position will manage and implement the national and international marketing and advertising campaign for EFI. The marketing manager will:
- Oversee marketing initiatives in print, web, digital, social media and mail formats.
- Manage the trafficking of ad placements and delivery of creative materials, and ensure contract compliance and deliverables are met.
- Assist in drafting copy/content for marketing campaigns, collateral and promotional materials and the EFI website, and research information required for content.
- Working in partnership with the creative services manager, manage messaging and creative direction for media placements and other projects as needed.
- Track, measure and analyze marketing program results for KPIs to determine program effectiveness.
- Manage EFI marketing internship program, including training and developing interns.
- Ensure that marketing and advertising plans coordinate with EFI communications programs and themes.
- Manage inquiries received through marketing campaigns and ensure appropriate follow-up.
- Implement marketing programs developed for the Team Florida Marketing Partnership.
- Identify and recommend new marketing opportunities.
- Support additional responsibilities as assigned.
Supervison:
One intern per quarter
Accountability:
Impact and Scope:
Responsible for staying within marketing budgets and compliance with vendor contracts.
Minimum Qualifications Required:
- Bachelors degree in marketing, communications or related field
- Five years experience developing and implementing marketing programs
- Strategic planning, budget, time management and project management experience
- Excellent verbal, written and presentation communication skills
- Highly organized and motivated, detail-oriented with an ability to meet deadlines and prioritize assignments from multiple sources
- Analysis, research, writing and editing skills with strong attention to detail
- High level of engagement, initiative and problem-solving skills
- Advanced skills with Word, Excel and PowerPoint, and database management
Preferred Qualifications:
- Advertising or public relations agency experience
- Media buying
- Economic development or public affairs Experience with CRM software such as Salesforce
- Experience with marketing automation software such as Pardot
- Project management certification
EFI is subject to the Public Records Law and the Sunshine Law; therefore, submissions to this