Marketing Manager

Job Title: Marketing Manager
Reports To: Marketing Director
FLSA Status: Exempt
Pay Band: 48,000 - $57,000

Basic Purpose:
The marketing manager is responsible for developing and implementing a variety of marketing programs in print, online, electronic media, social media and direct marketing to achieve Enterprise Florida, Inc’s. (EFI) goals for promoting Florida as a top business destination as well as building awareness of EFI as the primary economic development organization for the state.

Essential Accountabilities or Tasks:
This position will manage and implement the national and international marketing and advertising campaign for EFI. The marketing manager will:

•  Oversee marketing initiatives in print, web, digital, social media and mail formats.
•  Manage the trafficking of ad placements and delivery of creative materials, and ensure contract compliance and deliverables are met.
• Assist in drafting copy/content for marketing campaigns, collateral and promotional materials and the EFI website, and research information required for content.
• Working in partnership with the creative services manager, manage messaging and creative direction for media placements and other projects as needed.
•  Track, measure and analyze marketing program results for KPIs to determine program effectiveness.
• Manage EFI marketing internship program, including training and developing interns.
• Ensure that marketing and advertising plans coordinate with EFI communications programs and themes.
• Manage inquiries received through marketing campaigns and ensure appropriate follow-up.
• Implement marketing programs developed for the Team Florida Marketing Partnership. 
• Identify and recommend new marketing opportunities.
• Support additional responsibilities as assigned.

Supervison:
One intern per quarter

Accountability:

Impact and Scope:
Responsible for staying within marketing budgets and compliance with vendor contracts.

Minimum Qualifications Required:

•  Bachelors degree in marketing, communications or related field
• Five years experience developing and implementing marketing programs
• Strategic planning, budget, time management and project management experience
• Excellent verbal, written and presentation communication skills
• Highly organized and motivated, detail-oriented with an ability to meet deadlines and prioritize assignments from multiple sources
•  Analysis, research, writing and editing skills with strong attention to detail
• High level of engagement, initiative and problem-solving skills
•  Advanced skills with Word, Excel and PowerPoint, and database management

Preferred Qualifications:

• Advertising or public relations agency experience
• Media buying
• Economic development or public affairs Experience with CRM software such as Salesforce
• Experience with marketing automation software such as Pardot
• Project management certification

EFI is subject to the Public Records Law and the Sunshine Law; therefore, submissions to this