Digital Campaign Analyst

Employer
Cru
Location
Orlando, Florida
Salary
Pay Level: $19.97/hour
Posted
Jan 22, 2019
Closes
Mar 23, 2019
Industry
Non-Profit
Category
Communications, IT
Hours
Full Time

Pay Level:   Negotiable

SUMMARY

Provide multi-channel digital marketing campaign operational support, strategy and execution, including but not limited to web, email, and social, for a client base consisting of national ministry fund development teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES: As an employee with Cru:

  • Actively and intentionally grow in his/her Christian faith
  • Maintain a positive witness for Christ
  • Express a dependence on the Holy Spirit
  • Share what God is teaching him or her
  • Consistently attend and participate in team/ministry devotional times.

FOR THIS POSITION:

  • Determine operational requirements for multi-channel digital campaigns (i.e. web, email, and social) focusing on national fundraising and donor engagement. Interact with national ministry fund development teams to clarify campaign goals and requirements.
  • Collaborate strongly within a cross-channel campaign operation team. Coordinate campaign execution of digital channels (i.e. web, email, social) with traditional channels such as direct mail and telemarketing.
  • Develop campaign data targeting queries and workflows for audience segmentation across all digital channels.
  • Manage all aspects of campaign support and execution specific to email channel including: email deployments, HTML email template optimization, email list maintenance and deliverability, development of new web form integration with welcome series, and providing expertise on email marketing strategy and best practices.
  • Manage all aspects of campaign support and execution specific to social channel including: Facebook Ad management, Facebook audience and lookalike audience management, and providing expertise on social media marketing strategy and best practices.
  • Manage all aspects of campaign support and execution specific to web channel including: Setup of custom campaign landing pages, management of ad banners, and providing expertise on web marketing strategy and best practices.
  • Utilize analytics to implement campaign optimization strategies across digital channels (i.e. web, email, social), including configuration and execution of A/B tests.
  • Provide multi-channel digital campaign reporting and metrics to national ministry fund
  • development teams, including engagement and donation response.
  • Respond to needs or suggestions for improvements to digital marketing systems and work closely with technical experts to develop and test system solutions.

KNOWLEDGE OF:

  • Enterprise level campaign marketing systems (such as Adobe Marketing Cloud) and integrated enterprise systems (such as Siebel CRM).
  • Facebook ads, audience management, and engagement metrics.
  • Data targeting queries for audience segmentation and how to build them.
  • Proficiency in HTML coding.
  • Programming logic.
  • Web, Email, and Social marketing best practices.
  • Enterprise analytics tools (such as Adobe Analytics or Google Analytics), and their use in campaign optimization and testing.
  • Email deliverability metrics and interpretation.
  • Utilization of Google Apps and Microsoft Office products (especially spreadsheets)

ABILITY TO:

  • Utilize effectively enterprise level campaign marketing system (such as Adobe Marketing
  • Cloud) and its integrated enterprise systems (such as Siebel CRM).
  • Demonstrate a high level of proficiency when using Google Apps and Microsoft Office
  • products (especially spreadsheets)
  • Communicate effectively both orally and in writing.
  • Analyze data correctly with high level critical thinking skills.
  • Balance multiple projects and deadlines.
  • Be well organized and serve as a strong collaborator.
  • Perform tasks with very close attention to detail.
  • Work with technical experts to solve complex system problems.
  • Demonstrate interpersonal skills using tact, patience, and courtesy.
  • Establish and maintain cooperative working relationships with others.
  • Learn, apply, and explain policies, procedures, rules, and regulations.
  • Work independently with little supervision.

EDUCATION and/or EXPERIENCE

  • Associate level degree
  • Plus 3-5 years experience executing multi-channel digital campaigns
  • Equivalent combination of education and experience may be considered

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