Manager, Corporate Partnerships

Here at Universal Parks & Resorts, you can enjoy an exciting culture where creating our unique Universal brand of thrilling experiences is a top priority. We are passionate about what we do and take pride in the exclusive ways we deliver fun.

Comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, and a new destination coming in Beijing, China; we are proud to offer a universe of extraordinary opportunities. It takes a special kind of person to work at all of our destinations. We value individuals who know how to be part of a team, who embrace fun and are serious about their work. It takes hard work, dedication, knowledge and just the right amount of Universal spirit to open our doors of opportunity. We champion the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience.

Being a part of the Universal family also comes with extraordinary perks. We offer a comprehensive benefits package, career development, excellent growth opportunities, free park admission, complimentary passes, and more!

Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Experience a workplace that will inspire you to be Bold! Apply today.

JOB SUMMARY: Proactively manages assigned corporate partner relationships as it relates to strategic and creative direction, as well as the execution of associated co-branded campaigns to ensure the Company is maximizing both parties brand awareness, sales, market share and ROI.

MAJOR RESPONSIBILITIES:

• Strategically plan marketing tactics and campaigns to maximize the value of assigned corporate partnerships using both existing and innovative channels and experiential opportunities
  • Lead the development of annual strategic marketing plans which align with both Universal business objectives and partner interests
  • Coordinate media plans and manage partner media budgets
  • Provide sound, quantifiable projections to justify marketing strategies, campaigns, and plans
• Develop and execute experiential, traditional, and non-traditional co-branded marketing campaigns using both existing and innovative channels
  • Brainstorm new content activation ideas and marketing campaigns across various consumer brand segments
  • Write creative briefs that inspire and provide valuable strategic guidance to internal and external agencies
  • Oversee the development and resulting project/program creative from internal design group, clients, and external agencies in a manner consistent with company initiatives/goals and partner interests
  • Manage/support in-park signage, product placement, experiential events, sampling, research, and other non-traditional marketing tactics
  • Lead the strategic management of all pre and post program analyses
• Support Corporate Partnerships alliance development efforts
  • Research prospective partners, partnership models, and perform all other necessary due diligence
  • Brainstorm partner and Company benefits/opportunities, areas of reciprocity, as well as terms, conditions, and guidelines of prospective partnership
  • Develop, and possibly deliver, pitch decks and other related presentations/material
• Partner with Merchandise and Sourcing to maximize in-park product placement and sales
  • Draft sales reports, as well as assess in-park retail environments, to continually improve product sales
  • Develop sales incentives and consumer-facing campaigns designed to increase in-park sales
  • Work interdepartmentally to coordinate logistics and ensure availability of product in-park, when necessary
• Maintain positive and effective internal and external (corporate partner) relationships via teleconference and in-person meetings for the sake of the partnership and health of the business
  • Effectively manage and counsel direct report(s)
  • Work with all levels of internal/external management including but not limited to Managers, Directors, and Vice Presidents of Marketing, Sales, and Operations as needed for program development and partner management

SCOPE: Must be able to manage multiple projects in a fast paced environment.

EDUCATION: Bachelors degree is required or equivalent work experience.

EXPERIENCE: 5+ years marketing experience is required; or equivalent combination of education and experience.

QUALIFICATIONS: This role requires both a keen marketing intellect and a disposition complimentary to partner relations. Serving as the face of the Company to corporate partners, a sound understanding of Universal Parks & Resorts and the Comcast NBCU portfolio is critical.

The position requires strong strategic thinking, creative, analytical, communication (written and verbal), and project management skills, as well as the ability to work both interdepartmentally and with external third-parties to execute flawless campaigns.

• A track record of performance meeting targets and objectives
• A passion for new technology and media channels
• Cross-functional experience and the ability to thrive in a fast-paced and complex environment
• Strategic and analytical thinking skills
• Highly organized with a discerning eye and attention to detail
• Diplomatic approach to problem solving and decision making

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Consistent attendance is a job requirement.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universally YOU!

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