Revenue Pricing Analyst

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from roller coasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles.

In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for a regional Yield Revenue Pricing Analyst to join our Global Digital team – part of the Merlin Digital family.  This role will be based at our Business Support office in Orlando, Florida.

Reporting into the Head of e-Commerce, the Yield Revenue Pricing Analyst will be responsible for working closely with local attraction Marketing Directors to support them to optimise their yield across all channels where required, with a particular focus on e-Commerce. 

The role will….

• Review and identify revenue opportunities, including hierarchy of sales, new product development opportunities, pricing, etc. to optimise revenue / yield for the attractions.
• Develop appropriate pricing cadence to ensure all products are priced correctly, in line with consumer demand / market requirements.
• Work closely with local teams and Web Managers to ensure all relevant products (including up sells / cross sells) are live on Accesso and part of the online customer journey, where relevant.
• Work with relevant teams, including finance and web analysts centrally, to ensure that we are tracking the correct KPIs to allow us to make informed decisions around price / yield and revenue.
• Manage the ongoing relationship on a regional basis with Accesso, specifically focusing on ‘merchandising’ including process/governance around product/ticket development and management hours both within and outside of the agreed contract.
• Product Process / Governance - Work closely with local attractions to ensure new ticket process is in place and governed appropriately.

We are looking for the following skills and experience…

You will need to be a subject matter expert on:

Dynamic pricing and demand-based pricing models;

Multi-channel pricing (online, in person, call center, etc.);

How pricing / yield impacts marketing funnels and conversions. They should also have experience with Google Analytics and financial reporting.

You will need to have:

• Experience of revenue management for consumer brand;
•  Expert in usage of all relevant price modelling / research / analysis;
• Excellent communications skills and stakeholder management;
• Excellent understanding and experience of MS Excel and the Google Suite (Analytics, Optimize);
• Experience of financial reporting;
• Confident problem-solver able to work under pressure, when required.

Recommended:

• Experience with the Accesso platform;
•  Leisure / entertainment experience.

The Benefits…

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here).  Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.