Arts and Marketing Coordinator

Casselberry, Florida
$21.25 - $31.87 Hourly
Apr 08, 2021
Jun 06, 2021
The Arts and Marketing Coordinator is responsible for the planning, promoting and coordinating of a wide variety of special events for the Art House, Sculpture House, Sculpture Garden, arts and cultural programming, utility wraps and community mural projects for the City of Casselberry. In addition, this position is responsible for the management and administration of the Recreation marketing and assists in city-wide marketing efforts. The Arts and Marketing Coordinator is responsible for the direct supervision and evaluation of the performance of assigned direct, volunteer and contracted staff. Work is performed under direct supervision of the Recreation Manager. The Arts and Marketing Coordinator performs work independently within established policies and procedures.

HIRING RANGE: $21.2482/Hr. - $26.5603/Hr., DOE.
Provides the direction and coordination of art programs and related special events for the City. (50%)
  • Coordinates marketing, program development, budget management, audio/visual requirements, set up, permitting requirements, legal and security requirements, risk management requirements and other related logistics for art events; such as art workshops, exhibits, fundraisers, sponsorships, art camp, etc.
  • Curates exhibits for the Casselberry Art House, Sculpture House, City Hall and the Sculpture Garden.
  • Develops new projects and initiatives in consultation with outside arts professionals and key stakeholders (e.g. local authorities, local government and communities, venue directors and regional arts boards.)
  • Documents and tracks program participation and analyzes expenditure and revenue information from art events and classes for accuracy and variances.
  • Oversees the planning and organization of all aspects of daily operations for Casselberry Art House, Sculpture House, and assigned sites.
  • Solicits sponsorships and submits grants for the cultural programs and facilities.
  • Recruits volunteers for art related events and activities.
  • Maintains cleanliness and organization of inventory (materials, supplies, and equipment) for art events and programs.
  • Serves as a liaison between the City and various civic, professional, volunteer and school groups.
  • Maintains a comprehensive calendar of events within the City.
  • Negotiates and administers related lease agreements, contracts, Art House and Sculpture House rentals.
  • Collects receipts and accounts for fees associated with the City's art events, workshops and programs.
  • Coordinates with Parks Division regarding maintenance and preparation of Art House, Lake Concord Sculpture Garden, and other places where art is exhibited in the City.
  • Collaborates with the Finance Department to ensure compliance with all financial policies as related to job responsibilities.
  • Follows all City and Departmental policies, procedures, rules and regulations.
  • Implements safety policies and procedures.
  • Ensures that employees adhere to department standards and safety protocols.
  • Ensures compliance with all federal, state, local, and City rules, regulations, and practices related to safety.
Provides management and administration of marketing efforts. (35%)
  • Develops community interest for City events with newsletters, web content, flyers, brochures, call for artists, and other print and digital marketing efforts.
  • Creates graphic designs, layouts, and logos for various media opportunities to communicate ideas that inspire, inform, or captivate a target audience.
  • Stimulates, markets, and promotes interest in all of the services of the Recreation Division.
  • Informs the public of all events, programs and recreational services available.
  • Assists with City-wide marketing efforts.
  • Designs, produces, and submits marketing material for advertisements, catalogues, magazine articles, website, and other related reports.
  • Supervisory Responsibilities (10%)
  • Supports and exemplifies the City's identified core values, supports the mission and assists the City to attain its' vision and goals through the efficient operation of assigned employees and/or departments.
  • Carries out management responsibilities in accordance with the organization's policies, procedures and applicable laws, including employment laws.
  • Collaborates with HR in accomplishing employee selection, training and performance management functions.
  • Collaborates with HR to address complaints and assist in resolving employee relation issues and holds employees accountable for their performance/behaviors as necessary.
  • Plans, assigns and directs work of directly supervised staff.
  • Rewards employees appropriately and evaluates performance in a timely manner using the employee evaluation forms instituted by the City of Casselberry.
  • Oversees and ensures that the required Department/Division orientation and training and applicable on-the-job training is completed.
  • Additional Duties and Responsibilities (5%)
  • Performs all duties and responsibilities in a manner consistent with the core values of the City, and consistent with City and Department policies.
  • Follows safe working practices and has a working knowledge of safety practices and procedures.
  • Develops, recommends, and implements the fiscal budget process of assigned division for upcoming year(s). Monitors budget, investigates variances and reports on findings to supervisor.
  • Completes the identified required or assigned training timely and applies acquired knowledge and/or skills.
  • Adheres to laws, regulations and policies of the City and of the assigned department. Follows instructions provided by the supervisor, department director or their designee.
  • Participates in department meetings, staff meetings and other related activities.
  • Maintains, preserves, retains and disposes of public records according to FS Chapter 119.
  • Emergency Management Role
  • Participates as a member of the City staff as required to take action in the event of an emergency.
  • Acts in the assigned role to support the City in disaster preparation and/or disaster recovery efforts as described in the City of Casselberry Emergency Management Plan, assigned by supervisor or designee.

  • (These essential and additional job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related marginal duties as assigned.)
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
    1. Education and Training: A minimum of a Bachelor's Degree (BA/BS) in fine arts, arts education, recreation, marketing or related field. Must be skilled in various design programs including but not limited to: InDesign, Powerpoint, Publisher, Corel Draw, and Photoshop. A comparative amount of training, education or experience may be substituted for the above qualifications.
    2. Experience: A minimum of two (2) years' experience in art curator, exhibit, special events, recreation or related field is required.
    3. Certificates, Licenses and/or Registrations Required: Must possess and maintain a valid Florida Driver's license. A Motor Vehicle Record (MVR) check will be made to determine acceptance of past driving record.
    4. Security Clearance: Florida Department of Law Enforcement background clearance.

    5. Knowledge, Skills and Abilities:

    • Knowledge of local, state and federal regulations affecting work.
    • Knowledge of departmental rules, policies and procedures.
    • Knowledge of the methods involved in organizing, conducting, promoting, and supervising recreation activities.
    • Knowledge of facilities and materials required to carry out special art and event programs.
    • Knowledge of marketing and promotion management associated with service related activities and community involvement.
    • Knowledge (basic to intermediate level) of Adobe Creative Suite or other related programs.
    • Knowledge (basic to intermediate level) of Active Net or similar recreation management software system.
    • Knowledge of safety guidelines for events and recreational activities.
    • Knowledge of the fundamentals of art programming with emphasis on marketing and developing brand voice.
    • Knowledge in the planning, organizing and implementation of specialty art areas.
    • Ability to analyze and adjust special art activities to the needs and structure of participating groups.
    • Ability to hire, train and supervise others in marketing efforts and special art events.
    • Ability to use creativity and imagination in development and supervision of art programs.
    • Ability to promote events and activities throughout the City.
    • Skill in graphic design and layout for newsletters, flyers, web and other marketing and communication material.
    • Skill in updating website content.
    • Ability to compose clear, concise reports and other written and visual communications.
    • Ability to prepare and make oral presentations.
    • Knowledge of safety guidelines for recreational activities.
    • Ability to operate a motor vehicle.
    • Ability to lead and instruct groups of people.
    • Ability (intermediate to advanced level) to utilize Microsoft Office Suite, e.g. Outlook, Word, Excel, PowerPoint, Outlook, Publisher.
    • Ability to deal with stressful conditions in a calm and professional manner.
    • Skill in effectively dealing with the public and other agencies in a courteous, tactful and impartial manner.
    • Ability to establish and maintain effective working relationships with other employees and the public.
    • Ability to support the mission statement of the City of Casselberry: Committed to protect and enhance the quality of life within its community.
    • Ability to support the core values of the City of Casselberry.
    • Ability to support the vision of the City of Casselberry: A vibrant, affordable, diverse, and progressive community where citizens feel safe, enjoy their neighborhoods, and access their city government.

    The work environment and physical demands described here are representative and not intended to be all-inclusive of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made when requested to enable individuals with disabilities to perform the essential functions.
    A. Work Environment: This position performs the duties primarily in an office setting, however, while setting up and attending events work is performed in a field setting. The noise level in the office work environment is moderate; the noise level in the field setting is loud. While in the field setting, this position is also frequently exposed to various weather conditions.
    B. Physical Demands: The primary functions require frequent periods of standing, walking, bending, pushing and pulling, time sitting, using hands to handle or feel, and reaching with hands and arms. In addition, this position may be required to occasionally lift and carry up to fifty (50) pounds with or without assistance of another person or utilization of lifting equipment. This position is regularly required to use vision, speech and hearing, with or without assistive devices.
    C. Equipment/Tools and Technology Used: This position utilizes the following tools and equipment while performing the duties of the job: City vehicle, desk phone, desktop computer, calculator, fax, and printer/peripherals.
    D. Employee Infection/Exposure Risk Classification: Category III: Employee performs tasks that do not involve exposure to blood, body fluids or other potentially infectious materials (OPIM). Persons who perform these duties are not called upon as part of their employment to perform or assist in emergency medical care or first aid, or to be potentially exposed in some other way. Tasks that involve handling of implements or utensils, use of public or shared bathroom facilities or telephones, and personal contact such as handshaking are Category III tasks.

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