Assistant Director of Marketing

Level:                   Experienced

Job Location:      Give Kids The World - Kissimmee, FL

Position Type:     Full Time

Education Level:  4 Year Degree          

SUMMARY OF OVERALL PURPOSE

The Assistant Director of Marketing is responsible for overseeing marketing strategy, budgets and workflow across the organization; anticipating and delivering on project needs; identifying and setting priorities; and leading brand identity efforts both internally and externally. This individual will work closely with Department heads to provide high-quality, effective and compelling collateral and digital assets to help shape the organization’s brand message.  

KEY ACCOUNTABILITIES

Marketing

• Lead production meetings.
• Partner with the Development Team to roadmap marketing objectives.
• Source and procure all marketing-related items.
• Work with cross-functional teams to manage signage and collateral needs.
• Lead brainstorming sessions.
• Develop campaign briefs and recaps.
• Spearhead initiatives to develop news assets for the Village.
• Support press events and manage on-site media tours.
• Manage graphic designer and content coordinator.
• Oversee the management and procurement of digital assets for all departments’ needs.
• Analyze market trends and develop marketing programs that advance organization objectives.

Brand Management

• Uphold brand consistency across all communication touchpoints and on-property.
• Partner closely with Development Team to create and produce materials supporting marketing campaigns, fundraising programs and special events that align with branding guidelines.
• Ensure third-party partners and vendors adhere to branding, identity and quality standards.

Staff Management

• Establish and monitor staff performance and development goals; assign accountabilities; set objectives; and set priorities.
• Provide necessary and appropriate coaching through frequent feedback, 1-1’s and performance reviews.
• Promote a culture of high performance and continuous improvement.
• Ensure staff members receive timely and appropriate training and development.

Project Management

• Oversee project management discipline within the Development Department.
• Provide support and coaching to project manager to ensure the effective and efficient completion of projects.

All other duties as assigned

Supervisory Scope: Two direct reports

PHYSICAL DEMANDS OUTSIDE NORMAL WORK ENVIRONMENT

• Able to travel – 10%.
• Able to lift and transfer 25 lbs.  

SKILLS, COMPETENCIES, EDUCATION AND EXPEREINCE

• Collaborative team player.
• Knowledge and experience with print, photography, video and interactive production.
• Able to maintain confidentiality.
• Excellent organizational and administrative skills with the ability to manage and execute multiple tasks in a dynamic, fast-paced environment.
• Able to effectively identify, analyze and solve problems with varying degrees of information.
• Creative thinker with outside-the-box decision-making skills.
• Excellent oral and written communication skills.
• Skilled at establishing effective working relationships by adjusting approaches to meet the needs of a diverse audience.
• Able to remain calm and composed under pressure.
• Outstanding attention to detail.
• A strong sense of urgency and commitment to get the job done quickly and with high quality, steadfastly pushing self and others for results.
• Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook/Express with the ability to learn new computer programs.
• Experience in project management software including but not limited to Asana, Base Camp and/or other project management software.
• Able to operate a motorized vehicle, including a battery-operated golf cart.
• Valid driver’s license and clean driving record.
• Interest in graphic art design and willingness to learn new design skills as needed, preferred.
• Able to create and edit basic forms and flyers, preferred.
• Bachelor's Degree in related field required.
• 5-10 years of agency or marketing experience.
• 2 years of management experience.

Give Kids The World is a drug-free workplace.