Manager, Digital Analytics & Insights

Location
Orlando, Florida
Salary
Open
Posted
Sep 15, 2021
Closes
Nov 14, 2021
Ref
293153#XOJ-Universal.1

JOB SUMMARY: As a central member of the digital marketing team, the Manager, Tagging Analytics and Implementation is responsible for driving the design, implementation and management of analytics tracking and targeting systems on the Universal Parks and Resorts websites and mobile Apps. This role will collaborate with partners across the organization to understand stakeholder needs, define the vision and drive capabilities that measure and test guest behavior in our digital space. They will actively manage a product roadmap, frequently communicating priority and progress with partners and leadership. They will ensure their roadmap is tightly integrated with the rest of the Sales and Marketing, Marketing Operations, Business Intelligence, Web and Mobile product development teams through constant collaboration with channel and product peers.

The manager will partner with the Advanced Analytics, Business Intelligence, Personalization, Data & Audience Science, Media, and Digital Guest Transformation departments to design implementations, taxonomy and capabilities to support strategic and tactical execution of Company initiatives. Will partner with Universal Parks Technology to implement appropriate code sets on Websites, Mobile Apps and additional future digital target or capture platforms.

Responsible for managing a team of Analysts, Developers and Operational support team to implement and operationalize the various digital tracking and targeting platforms including Adobe (Analytics, Audience Manager, Target, Launch, Experience Cloud, AEP) and IBM technologies (Marketing Cloud, Mobile Marketing Cloud), Google (GA360, DV360, GTM) Salesforce Marketing Cloud (Email Studio/Exact Target) Customer Data Platform (CDP), as well as, additional technologies as needed by Universal Parks and Resorts.

MAJOR RESPONSIBILITIES:

  • Leadership – Creates a team environment that encourages accountability, high standards, and innovation. Manages and completes complex technical assignments and coaches others on solving advanced technical issues. Recognizes department, team, and individual achievements
  • Design and Develop Analytics technology roadmap and solution in partnership with Transformation team to support Analytics, Targeting and Business Intelligence needs and roadmaps.
  • Develop and implement processes and procedures to ensure reliability of technical implementations and data flow of tracking, testing and targeting technology stacks. Ensure proper operational support from team is provided through regular monitoring, refinement and documentation of operational processes.
  • Provide operational administration of our web analytics platform based on Adobe Marketing Technology stack, Google Analytics Stack and any additional technologies as UPR's capabilities expand. Serve as primary technical liaison UPT and Transformation teams. Maintain page tagging standards and build business processes to streamline tag deployment across web properties
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

QUALIFICATIONS:

  • Hands-on experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Google Analytics) required.
  • Hands-on experience in Adobe Marketing cloud (Experience Cloud) technology stack including experience cloud core services, Launch, Analytics, Target, Audience manager is required.
  • Working experience with CDP is desired.
  • Leadership experience in leading team developing and supporting business solution using Adobe Marketing Technology and Google Marketing Technology stack is required. Strong ability to speak with technical and creative teams and translate these areas to business teams, with an understanding of impacts.
  • Knowledge and practice of core principals of software development lifecycles – preference for knowledge in Agile practices.
  • Working knowledge of cross channel, integrated, digital marketing campaigns that include owned, earned and paid channels.
  • Working knowledge of optimization/decisioning tools (e.g. HCL Interact, Pega, Adobe Campaign), Data platforms (DMP, CDP, CRM) and the Digital Media/Ad Tech space (e.g. DSPs, Ad-Servers, DCO, Tag Management), Test & learn technologies (Adobe Target, Optimizely) are required.
  • Excellent written and verbal communication and presentation skills.
  • Ability to be a self-starter and work independently, as well as in a team environment.

EDUCATION: 4-year degree from an accredited university in Business Administration, Marketing, Information Technology or related major and 4+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance; OR 6-8 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

EXPERIENCE:

  • 4+ years of experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Google Analytics) required.
  • Hands-on experience in Adobe Marketing cloud (Experience Cloud) technology stack including experience cloud core services, Launch, Analytics, Target, Audience manager is required.
  • Working experience with CDP is desired.
  • Leadership experience in leading team developing and supporting business solution using Adobe Marketing Technology and Google Marketing Technology stack is required.
  • Strong ability to speak with technical and creative teams and translate these areas to business teams, with an understanding of impacts.
  • Knowledge and practice of core principals of software development lifecycles – preference for knowledge in Agile practices
  • Working knowledge of cross channel, integrated, digital marketing campaigns that include owned, earned and paid channels.
  • Working knowledge of campaign management tools (e.g. HCL UNICA, Adobe Campaign)
  • Working knowledge of optimization/decisioning tools (e.g. HCL Interact, Pega), Data platforms (DMP, CDP, CRM) and the Digital Media/Ad Tech space (e.g. DSPs, Ad-Servers, DCO, Tag Management), Test & learn technologies (Adobe Target, Optimizely) are required.
  • Positive attitude, team player with professional demeanor.
  • Intellectual curiosity and strong willingness to learn.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2021 Universal Studios. All rights reserve.

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