Copywriter - Bilingual

Location
Orlando, Florida
Salary
Open
Posted
Jan 11, 2022
Closes
Mar 12, 2022
Ref
292687#XOJ-Universal.5

JOB SUMMARY: Copywriting for predominantly an online environment including website copy, text link and banner advertisements, email/mobile campaigns and communication stream development. Specializing in persuasive Direct Response/Direct Marketing Writing Styles that engage and drive consumer action.

MAJOR RESPONSIBILITIES:

  • Writing copy for online/interactive marketing projects and initiatives.
  • Entails working with Online Designers, Ecommerce and Brand Marketing stakeholders to ensure copy strategy, tone and style are consistent with visual tone and style of all brand marketing initiatives.
  • Works as a part of the core Advertising Copywriting team, interfacing with the Marketing teams on a daily basis to respond to specific project needs.
  • Copy optimization to drive specific conversion actions/events.
  • Conduct copy-related research as needed for assigned writing projects.
  • Work with the PR Team to research and write original travel blog content.
  • Supporting efficient copy implementation processes.
  • Functioning in an environment that leverages an online content management system and template-based website structure.
  • Ability to organize, prioritize and perform multiple tasks under established deadlines.
  • Providing copy content in a manner efficient for designers and publishers to execute.
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

EDUCATION: Bachelor's degree in English, Journalism, Communications or a related field.

EXPERIENCE:

  • 2-4 years of experience as a Copywriter in online environments, preferably in Direct Response/Direct Marketing discipline.
  • Familiarity with online/website content management systems.
  • Proven ability to express thoughts and ideas logically, clearly and concisely in writing.
  • Experience with modern computer/word processing tools.
  • Experience with the dynamics of web and online font and typography styles and the impact on communication effectiveness.
  • Bilingual fluency in both English and Spanish
  • Equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE

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