Integrated Technology Lead, Media Operations

Orlando, Florida
May 27, 2024
Jul 26, 2024
IT, Marketing, Operations

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

The future of entertainment is interactive, and our Fan Intelligence team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Integrated Technology Lead is a crucial role within the Integrated Channel Intelligence team, which is part of EA's broader Consumer Experiences organization. As a collective, the Integrated Channel Intelligence team is responsible for the tech, data, measurement and insights necessary for Growth Channels to meet marketing goals and outcomes. You will report into the Manager of Integrated Technology. This position is remote or hybrid.


  • Manage first party data for audience targeting and attribution within our media buying platforms and clean rooms
  • Manage data pipelines that produce reports for media performance assessments, optimizations, and insights
  • Audit and evolve data cleanliness and taxonomy projects that are crucial for ensuring data-driven decision-making
  • Partner with our media agency to ensure data integrity best practices are followed.
  • Oversee web tagging in Google Tag Manager across EA IPs.
  • Help maintain audience and conversion architecture. Document processes and ways of working with internal and external teams
  • Develop best processes for implementing and using data and tech for Growth planning channels
  • Be the subject matter expert for Growth Planning when technical assistance is required


  • 5+ years of experience within digital marketing required
  • Experience at a performance marketing agency or brand
  • You are are process-driven, and familiar with project management software & ticketing systems
  • You have experience with reporting visualization tools (i.e. Looker, Tableau, PowerBI)
  • Expertise managing web tracking in Google Tag Manager.
  • Experience with AdTech tools and platforms (i.e. Campaign Manager, DV360, Google Ads, Google Analytics, Meta, Snapchat)


  • Solid foundation in CRM management and audience segmentation strategies.
  • General knowledge of media planning, marketing measurement, and attribution integrations (i.e. Conversion APIs, Clean Room technology)
  • Familiar with global data privacy laws and governance
  • Project management expertise and accountable for deliverables
  • A thought starter who is inquisitive and is up to date with industry trends.

Ceci ne s'applique pas au Québec.


The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


  • California (depending on location e.g. Los Angeles vs. Sacramento):

º $103,200 - $145,600 USD Annually

  • New York (depending on location e.g. Manhattan vs. Buffalo):

º $92,600 - $145,600 USD Annually

  • Jersey City, NJ :

º $117,300 - $145,600 USD Annually

  • Colorado (depending on location e.g. Denver vs. Colorado Springs):

º $111,800 - $151,800 USD Annually

  • Washington (depending on location e.g. Seattle vs. Spokane):

º $92,600 - $135,600 USD Annually

  • British Columbia (depending on location e.g. Vancouver vs. Victoria):

º $89,300 - $123,000 CAN Annually

Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We're looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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